Who owns your dreams?
Dream Team is an MA thesis project and speculative brand concept exploring what it would mean to build a product around our most deep, inner worlds.
Designed in 2021, the project explored the idea of using open source visual AI to turn spoken dream reports into generated video. At a time when that technology was still being patched together from scratch. The tools I was working with speculatively then are what generative AI does for everyone now.
The work covers brand identity, visual language, product concept, and a competitive research foundation.
Completed as part of an MA in Visual & Experience Design at the University of Europe for Applied Sciences, 2021.
Dream Team — Speculative Brand & Product Concept
If I rebuilt this today — visual identity
Fully typographic UI: no illustration, no character, no decorative detail
Monochromatic base palette so AI-generated visuals carry the story
One typeface, used with restraint: contrast as a design tool
Motion language: slow, ambient, non-interactive feeling, the app breathes
Design decisions I'd reverse
The illustrated character goes entirely
The purple accent colour reads too "wellness app"
Onboarding illustrations would be replaced with actual AI-generated imagery from day one, even rough
The logo mark would be reconsidered — "Dream Team" as a wordmark is fine but the current treatment is too childish
Tools I'd use now
Midjourney — visual identity development and art direction
Runway ML / Sora — dream video generation
After Effects + Lottie — ambient UI motion
Figma — same as 2021, but with much more developed component system