A conceptual redesign exploring how a legacy brand navigates reinvention. Nokia — with its deep roots in mobile, its 2013 Microsoft acquisition, and its shifting business model — offered a compelling subject for rethinking visual identity from the ground up.

The project introduces multiple aesthetic directions, each drawing from a distinct decade: the 80s, 90s, and 00s. The resulting logos and posters blend nostalgia with futurism, placed in unexpected contexts to provoke a range of responses — from humor to surprise to genuine reflection.’

Completed as part of an MA course in Identity Design, 2020.